This is what I call the second book of Gary’s School of Social Media series. It’s about how, in the right context, you should tell your story – build a social presence and a loyal following, marketing, and branding in social media.
The tools explored are: FaceBook, Instagram, Twitter, Pinterest, and Tumblr.
There are a lot of things I liked in this book. First is, the analogies and content. It is direct and to the point, making it easy to read and understand. I have been listening to Gary’s YouTube channel for a long time, hence, reading this book felt like he is narrating it inside my head which takes the reading experience to a whole another level.
The illustrations here are graphical. They were about how companies were storytelling through social media. Gary did an analysis and gave his opinion, which gave quite a few interesting insights on what to do and what not to do and this, in turn, gave me quite a few ideas.
I liked the content on Pinterest and Tumblr. I initially said no to these platforms as I am a long-form writer but he convinced me to try them on. Besides, reading how different they are from Facebook and Twitter and how you can use them, was quite interesting.
The third thing I liked about this book was the checklist at the end of every social media tool, it’s an awesome list to go through before posting.
Gary also explored emerging platforms like LinkedIn, Snapchat, Vine, and Google +. They aren’t emerging now. Microsoft acquired LinkedIn, Twitter acquired Vine and Google has shut the personal version of Google +.
So, is this book still relevant? Yes, because you need to understand the context, key reason why the book was written. You can’t communicate the same way on Instagram as you did on Facebook. You need to optimize the content according to the platform’s uniqueness. You have to learn about these platforms, understand and adapt to their native languages. This book gives you plenty of illustrations for that.
With the advent of mobile phones, people are spending a crazy amount of time on social media and businesses have no choice but integrate social media into their marketing which makes books like these, especially one from Gary, an important read. He brought his eminent knowledge and experience of using social media tools in this book.
Overall, I found this book a valuable read for all marketers, storytellers, influencers, or anyone who intends to tell their story through social media.